Padfest. An independent festival originally curated for a group of friends. Within two years it had evolved and developed into a 250 person escape from reality.
 
Their community includes those "adventurous, trustworthy and caring individuals who care for the environment, the visuals, the music and each other equally".

1D1D1D

EBEA5E

ED689A

27BDCE

66ac90

FFFFFF

000000

Colour: Keeping it playful & reminiscent of youth the decision to adopt bold colours came from personal observations of the children's toy world.

Brief: Padfest are looking for a long lasting brand "mascot" that could be used for marketing purposes. Along with a one-time use brand design. It must appeal to an older audience who revel in the "childlike escapism" that festival culture offers whilst simultaneously being fun and trendy to attract new like-minded communities...

Logo: Combining all the pieces together provides the boundaries. The logo starts to take shape. Recalling bubble fonts and outlines, split lips and dropped toys, the letters of the font would transition from "placed" to "fallen".

Shape: Following on from the spark of childlike wonder the remincient emotion of playing with blocks emerged within, I started to emulate the simple shapes that held my childhood attention. Transferring this into icons, page dividers, 3D loading assets or even to be incorporated into the logo.

FUTURA PT
FUTURA BOLD
FUTURA DEMI

(Font family used)

(Transformation process)

Font: With such heavy emphasis on a child like aesthetic, The font had to juxtapose this; aiming towards clear, concise and to the point. However, to ensure that the sense of "play" was not lost an adaptation of Futura PT was developed. By converting the letter A, the implication of a teepee was silhouetted and utilised to replace all accordances in the branding, aside from the logo.

2

1

3

4

Mascot:

Ideas quickly become doodles and sometimes old doodles become ideas.

One of my most unthought of but prominent factors whilst being at a festival is the idea of "losing everyone". With groups going out of their way to have meeting spots, flag poles and safety spots you inevitably want to spend time with your friends and not fall into the trap of being alone. However this festival promotes exploration, and by questioning the norm I questioned who or what would benefit most from this?

I came upon the idea that the best superpower to have at a festival would be the power of teleportation. It would solve a lot of the wandering souls who venture off paths and stumble into tents' issues.

Teleportation. Lost souls. Exploration.

What if there was a cheeky but innocent soul who could teleport? Showing people secret doorways to stages that no one else knew, guide people ready for bed back to their tent and instantly take those looking for adventure to the next place?

well, that's how this soul was birthed. Able to be placed anywhere on any promotional material and still be super effective, even be used as a mascot for guerilla marketing campaigns. A simple yet effective costume that has no gender or race. Just a soul looking for a good time, in every dimension.

Maybe you could become this soul?