task: create a strong image for knowledge magazine's 25th anniversary launch

brief: "be engaging but not overbearing, reminiscent but not outdated, informative but not a lecture."

design to accompany monthly email marketing campaigns with an embeded link to "an exclusive members only DJ mix" that had never been distributed in digital format before.

result: combine both the DJ mix and magazine format (which were released as a cassette & magazine combination originally) to evoke nostalgic feeling. Highlighting key information in red and giving the overall artwork a monochromatic theme meant that even on a quick open and close of the email would give the mailing list all the information they needed, straight away.

Alongside the 25th anniversary of Knowledge magazine was an action packed club event. With a simple industrial design which resonated with Drum & Bass it also lends itself to longevity, echoing the sentiment of the "25 years"...

print, digital.

design@carlorza.co.uk

carl orza