logo.

As we were predominantly playing electronic dance music (specifically Jungle) we wanted a name that would encapsulate the feeling we got when we listened to the music we loved.

A feeling deep in our gut... our GUT?

A quick google search and some prior knowledge of theoretical physics brought up the "grand unified theory", where 3 fundamental forces combine into a single unified force at extremely high levels.

3 Members, 3 forces. A head from above looks like a circle, or a point in time...

The logo starting to shape itself.

After 4 years of successful events we eventually faced some backlash regarding appropriation.

As this was an act of pure ignorance (appreciation > appropriation), we adapted.

Taking this feedback on board, I developed the updated logo to hold the resemblance of the previous logo whilst removing the Chinese character from it's center.

digital, print.

"one-off" designs.

merch.

design@carlorza.co.uk

carl orza